Brainstorming is politically offensive

links — THE HYPERGURU @ 12:54 am

Apparently brainstorming is considered offensive to people with brain disorders such as epilepsy as well those with brain tumours or brain injuries.

A spokeswoman told the Observer that the DETI does not use the term brainstorming on its training courses on the grounds that it may be deemed pejorative.

The Campaign for Plain English, which does not really stand for a lot of marketing or management buzzwords, has said that the decision had ‘reached the point of real ridicule’.

Original article: Brainstorming is politically offensive.

0 Comments »

No comments yet.

RSS feed for comments on this post.

Leave a comment

You must be logged in to post a comment.

| HYPERGURU